The Design Derivatives logo is a unique representation of Design essentials –to have a creative positive mindset!
The mirror image of the alphabet ‘D’ in colors white, blue & black placed concentrically, represents ‘Design Derivatives’ the institution, that is proponent of a way of thinking ….Design thinking!
The colorful combination of Turquoise and Aqua with opposing white dots together, with the creative use of black, represents Empathy – by far the most important & core component of design.
The 6 spokes represent Divergent thinking & also stand for the I’s of any creative endeavor – Imagination, Innovation, Inspiration, Ideation, Insight and Implementation!
From the Design Derivatives team, we would like to acknowledge the efforts and contributions made by Chitra Divekar towards the logo design from Inspiration to Implementation.